Outsourced or In-House Marketing

19 Oct Outsourced Marketing Vs In-House Marketing


Which is the right choice for your company?

The question of whether to outsource marketing, keep it in house, or use a combination of the two is a complex one. It goes beyond just budget to encompass industry norms, marketing needs and frequency, and available skill sets. However, here’s how outsourced marketing and in-house marketing compare in three key areas.
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Outsourced Marketing Department


Your business is like an engine with hundreds of moving parts, all of which need to continue running smoothly in order to continue pushing forward or, in this case, sustain business growth. Unfortunately, marketing efforts are often neglected from this group of moving parts and tossed aside to place greater focus on other “more important” areas of business. While it is important to keep these parts moving, without a strong marketing plan and a team of experts to effectively execute said plan, growth will likely be minimal — if achieved at all. Instead of placing your company’s marketing needs on the back burner, try outsourcing your marketing. Here are 3 reasons for a business to outsource their marketing needs. You Lack Specific Marketing Technologies  Gaining access to an integrated set of marketing technologies can be timely and expensive. A better solution is to outsource specific marketing functions to professionals who already have experience working with the latest leading-edge technology. With a sufficiently experienced outsourced marketing team, deploying new applications or subscribing to them in real-time can help simplify a once difficult financial decision. Your Marketing Staff Is Overworked During a high growth phase, it’s often faster and cheaper to outsource staff or processes. For instance, if...

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